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Shikenso Analytics wins the European Sponsorship Association Award for innovative data-driven insights in esports sponsorship, in partnership with GIANTX.
Frankfurt am Main (Germany) - March 17th, 2025 – Shikenso Analytics, a leader in sponsorship analytics, is proud to announce that it has been honored with the prestigious European Sponsorship Association (ESA) Award in the Measurement & Insight category. Among seven noteworthy finalists, Shikenso Analytics emerged as the winner, marking a significant achievement in an intensely competitive field.
The awards ceremony took place on March 13th at The Brewery in London, bringing together some of the most influential players in the European sponsorship sector. Shikenso Analytics was recognized for its groundbreaking work in partnership with GIANTX a leading gaming and esports organization. The winning case, "Winning with Data: How Shikenso and GIANTX Build a Sponsorship Value Engine," showcased how data is leveraged to optimize sponsor integrations in digital content, maximizing sponsor value without compromising fan engagement.
“ We are incredibly proud to receive this recognition from the ESA. “Being selected from among seven finalists is a testament to our commitment to delivering fast and accurate sponsorship insights that drive tangible results.Our collaboration with GIANTX has been pivotal, and this case truly exemplifies how data can transform sponsor integrations”, said Benedikt Becker, VP Marketing at Shikenso Analytics.
The ESA Awards celebrate excellence across the sponsorship and marketing ecosystem, rewarding campaigns and partnerships that demonstrate creativity, impact, and strong returns on investment. We are grateful to the European Sponsorship Association for their kind words regarding our case study:
The award-winning case is available for instant download here.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
About GIANTX
GIANTXis a leading global gaming and esports brand, formed through the merger between Giants Gaming and EXCEL Esports in December 2023. The organization fields top-class talent across multiple major gaming titles and is a founding member of both Riot Games' prestigious League of Legends EMEA Championships (LEC) and the Valorant Champions Tour (VCT).; to go alongside four other professional rosters. With its headquarters in London, Malaga, and Berlin, the organization possesses one of the most engaged and passionate followers in Europe with over 23 million fans.
For more information, visit their homepage.
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