Shikenso The Sponsorship Analytics Partner of Baller League

Note: This article was published before our rebrand. You may notice our former logo or design elements.

‍

Shikenso Analytics becomes the Official Sponsorship Analytics Partner of the Baller League, delivering AI-driven insights into brand visibility, engagement, and ROI across all digital and broadcast channels.

‍

Frankfurt am Main (Germany) – June 12, 2025 – Shikenso Analytics, the AI-powered leader in sponsorship analytics for sports and entertainment, has joined forces with Baller League as its Official Sponsorship Analytics Partner. The partnership aims to redefine how brand visibility, commercial impact, and audience engagement are measured in today’s dynamic entertainment landscape.

The Baller League, a high-energy 6v6 indoor football format, combines elite competition with star power - including football legends like Gary Lineker, John Terry, Luis Figo, and digital creators such as KSI, Mark Goldbridge, and Angryginge. With 12 teams and a global fanbase, it’s a unique fusion of sport and entertainment.

Through the partnership, Shikenso will deliver real-time tracking and analysis of brand exposure across broadcast, digital, and social channels. Using advanced AI and social listening tools, the platform will monitor engagement, sponsorship impact, and brand mentions - helping the Baller League and its partners unlock deeper insights and drive ROI.

‍

“At Baller League, we’re not just building a competition - we’re building a cultural movement that blends elite football with next-gen entertainment. Partnering with Shikenso Analytics gives us the data-driven backbone to show our value to sponsors, sharpen our strategy, and push the boundaries of what modern sports can achieve”, said Daniel Donaldson, Chief Operating Officer at Baller League.

‍

“Football and creators are reshaping the future of sports entertainment, and Baller League is at the forefront of it. We’re thrilled to support them with the tools and insights needed to measure sponsor impact, optimize engagement, and elevate their commercial offering”, said Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics.

‍

‍

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

‍

‍

About Baller League

The Baller League is an innovative six-a-side indoor football competition that originated in Germany in 2024 and expanded to the United Kingdom in March 2025. Combining traditional football with entertainment elements, the league features a mix of former professional players, celebrities, influencers, and emerging talents. The UK edition includes 12 teams managed by notable figures such as John Terry, Gary Lineker, Luis Figo, and YouTuber KSI, who also serves as the league's president. Games are held weekly at London's Copper Box Arena and are broadcast live on Sky Sports, NOW TV, and streamed on platforms like YouTube and Twitch, aiming to engage a younger, digitally savvy audience.

For more information, visit Baller League Germany and Baller League UK.

‍