MOONTON Games partners with Shikenso Analytics for M6

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The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics to elevate sponsorship insights for its flagship international tournament M6 World Championship.

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Frankfurt am Main (Germany), December 4^th 2024 - MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.

The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world's most popular esports events. Building on the M5 World Championship's 5.06 million Peak Concurrent Viewership (PCV), MOONTON Games is advancing its sponsorship tracking with Shinkenso's AI-powered analytics that enable precise media valuation, exposure measurement, and actionable insights across digital and social platforms.

The M6 World Championship features the world's best esports teams vying for a USD 1 million prize pool and is supported by partners such as Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. With sponsorships now a cornerstone of esports, MOONTON Games will leverage its partnership with Shikenso Analytics to elevate sponsorship opportunities, maximise tournament value, and unlock new avenues for partner success.

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"With Shikenso Analytics' expertise in data and analytics, we are ensuring that every brand moment, from livestreams to social media posts, is measured and valued with precision. We're privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it's also important that we accurately track and measure the value we are generating together. Beyond this, Shikenso helps us optimise our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximise partner visibility", said Ringo Lung, Regional Esports Sales at MOONTON Games.

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Revolutionising sponsorship in esports

Shikenso's advanced computer vision technology and AI-driven data insights allow for accurate tracking of brand visibility across live broadcasts and social media channels. With an always-on dashboard, MOONTON Games will enhance its commercial capabilities and solidify its leadership in the mobile gaming and esports sectors.

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“MOONTON Games continues to set the gold standard in esports, combining innovation with a deep understanding of its audience. Partnering with them for the M6 World Championship is an exciting opportunity for us to support their vision of delivering value to their partners and audience. We look forward to supporting their continued growth and success in the esports ecosystem”, said Benedikt Becker, Marketing Director at Shikenso Analytics

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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‍About Moonton Games

Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide.

For more information, visit https://en.moonton.com