Fnatic teams up with Shikenso for performance measurement

Note: This article was published before our rebrand. You may notice our former logo or design elements.

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The global esports performance brand is enhancing its partnerships and sponsorship strategies through cutting-edge AI solutions, amplifying its commitment to data-driven decision-making.

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Frankfurt am Main (Germany), November 21^st 2023 - Fnatic, the renowned global esports performance brand, has forged a new alliance with Shikenso Analytics, a leading German IT company. With a rich history spanning over 19 years of high-performance gaming and an extensive following of more than 30 million social fans, Fnatic stands as a pioneering force in the creation of esports legends, gaming equipment, and cross-industry collaborations.

Fnatic is one of the most successful and recognizable esports organizations in the world. Founded in 2004 by Sam Mathews and Anne Mathews, Fnatic is based in London, UK, and competes in multiple esports titles, including League of Legends, Counter-Strike 2, VALORANT, Dota 2, Rainbow Six Siege, and more esports titles. Fnatic won the inaugural League of Legends Worlds Championship in 2011. Additionally, they also have three CS:GO Major titles under their belt. They are no strangers to Valorant either, winning both Reykjavik 2022 and Tokyo 2023.

Embracing its spirit of innovation, the London-based organization is now shifting its focus towards leveraging Shikenso's cutting-edge AI tool. By harnessing Shikenso's exclusive platform to oversee partnerships across streaming and social channels, Fnatic is arming itself with the essential resources needed to evaluate and enhance partner performance. This strategic move aims to cultivate an environment that promotes data-driven decision-making within the organisation.

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“Fnatic are committed to providing best-in-class partner experience, and essential to that is our ability to accurately report on the value created for partners through our content, social, events, creators and jersey logo positions. Shikenso provides industry leading software that allows us to showcase to our current partners as well as prospective ones, that Fnatic is leading the way in driving value”, said Darren Pilkington, Head of Commercial Operations at Fnatic.

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“Being entrusted by one of the esports industry's most esteemed organizations is a testament to our journey. Our steadfast dedication to spearheading sponsorship insights reinforces our primary objective of establishing a standardized industry benchmark for measuring media values—now serving as the foundation for Fnatic's sponsorship strategy. I'm thrilled to provide our data and support the organization with our metrics”, said Arwin Fallah Shirazi, CEO & Co-Founder at Shikenso GmbH.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About Fnatic

Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials. It delivers industry-leading content, experiences, and activations through its offices and facilities in cities between London, Berlin and Tokyo.

For more information please visit: www.fnatic.com