ESL FACEIT Group join forces with Shikenso Analytics

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ESL FACEIT Group teams with Shikenso Analytics to enhance sponsorship insights, measuring brand performance at top global esports events with AI-powered tracking.

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Frankfurt am Main (Germany) - April 9th, 2025 – ESL FACEIT Group (EFG), the leading esports and video game entertainment company, and Shikenso Analytics today announced their collaboration to evaluate brand partnership performances across the largest esports events worldwide. In its role as a new data partner, Shikenso will provide EFG with advanced media valuation services on a holistic level.

As part of the multi-year agreement, Shikenso Analytics will deploy its brand partnership tracking solution at all major esports events organised and hosted by EFG, including Intel® Extreme Masters, ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty® League, and the Snapdragon Pro Series. By using a wide selection of tools as well as AI technology, Shikenso Analytics will provide detailed data insights and tracking viewership trends over time, accompanied with relevant metrics and reports.

Watch our partnership announcement video with ESL FACEIT Group:

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By integrating advanced technologies, EFG can set new benchmarks in brand partnership management and commercial operations, further elevating its role as a leader in the esports and video games industry.

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"Partnering with Shikenso Analytics marks an important step in optimizing the impact of our Brand Partnerships", said Tobias Vogt, VP Commercial Planning & Operations at EFG. "Their cutting-edge technology and data-driven insights will help us better understand the value we create for our partners across our events, ensuring we continue to drive meaningful engagement and maximize media performance across the most-watched and most-celebrated esports events worldwide."

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“The partnership with ESL Group marks a new chapter for us at Shikenso. Providing our AI-technology to one of the leading forces in the esports entertainment industry solidifies our vision of establishing an industry-wide sponsorship analytics standard. We are excited to empower EFG with our data and support them for the years to come", said Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About ESL FACEIT Group

ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become a community. EFG is built on a legacy of world-renowned brands, including ESL, FACEIT, DreamHack, and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans, and creators around the games they love. Working alongside leading partners, brands, and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.  

For more information, visit www.eslfaceitgroup.com.

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