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Shikenso Analytics has renewed and expanded its partnership with German esports team Eintracht Spandau, providing advanced AI tools to boost brand visibility, measure media value, and maximize sponsorship ROI across social, video, and voice platforms.
Frankfurt am Main, Germany – June 11, 2025 – Shikenso Analytics, the AI-powered sponsorship analytics specialist for sports and esports, is proud to announce the renewal and expansion of its partnership with German esports powerhouse Eintracht Spandau. The ongoing collaboration reflects a shared commitment to innovation, measurable media value, and enhanced partner visibility.
Formed in 2021, Eintracht Spandau quickly rose the ranks to establish itself as a top German esports team under the leadership of Maximilian “HandOfBlood” Knabe. Fast forward to the present, Spandau is now a regular at tournaments such as EMEA Masters and Prime League Pokal.
Under the renewed partnership, Eintracht Spandau leverages several key Shikenso solutions to optimize brand exposure, measure media values, and maximize sponsorship ROI:
- Social Media Analytics: Measurement and valuation of brand exposure across multiple social platforms.
- Video Analysis: Tracking and valuation of visible brand placements during live broadcasts and digital content.
- Voice Analysis: Unlock the power of words along with context and capture brand mentions.
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics, added: “Eintracht Spandau represents the perfect blend of performance, personality, and professionalism in esports. It’s a privilege to help fuel their growth and bring deeper value to their commercial ecosystem since 2022.”
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
Eintracht Spandau
Eintracht Spandau is a team brand founded by INSTINCT3 and JvM NERD, and has been competing since January 2022 in the highest German division of the Prime League in the game League of Legends. In 2024, the team expanded into small-field football by joining the newly established Baller League.
HandOfBlood is the face of the team and, as the team’s president, takes on the loudest and most outspoken role. Since its founding, Eintracht Spandau has stirred up the German (e-)sports scene with its bold and infectious communication style, achieving something no other club has managed before: creating true identification for its community and fans.
Unlike many other team brands in sports entertainment, Eintracht Spandau aims to embrace club culture, be provocative, loud, and clearly set itself apart from other teams. The team especially fosters a local club character through a strong brand presence, an extensive merchandise portfolio (including, of course, a denim vest for the ultras), an official unofficial ultra group, and a fan pub in the historic center of Spandau.
More at eintracht-spandau.de.
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